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3rd September 2013 Sara Lock

Resources by Kate Feld

AMA Conference 2015 Advanced Arena Collection

This AMA conference 2015 collection explores big data, embedding digital experimentation and the cultural organisation of the future.

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AMA Conference 2015 Strategic Sessions

This collection from AMA Conference 2015 explores gamification, influence and the benefits of sharing our audience databases.

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AMA Conference 2015 Marketing Essentials Collection

This conference collection brings together practical tips and advice on reaching different target groups, having productive conversations with your audience and more.

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AMA Conference 2015 Keynote Collection

Stay curious, embrace diversity and respond to audience needs with help from this collection of inspiring keynotes.

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AMA Conference 2015 Fundraising Collection

This collection brings together four presentations exploring innovative storytelling, fundraising in the face of disaster, crowdfunding and team development approaches.

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Launching the new Library of Birmingham

It’s not every day that libraries make the front page, but the opening of the new Library of Birmingham was one of the big culture stories of 2013. In this case study, Kate Feld interviews Sara Rowell, Partnerships and Marketing Senior Manager at the Library of Birmingham, about the launch of this spectacular new building and finds out what happens next.

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Manchester Literature Festival’s 2013 digital marketing campaign

The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival’s 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and more diverse audience, with increased engagement with the event.

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How arts organisations can use blogs to engage with the local community

Kate Feld spoke with Suzanne Stein, Head of Community Engagement at the San Francisco Museum of Modern Art (SFMOMA) in California about Open Space – the museum’s innovative and wildly successful blog. The blog provides a place where the local community and the SFMOMA community can be visible and in dialogue with each other.  This case study illustrates how arts organisations can use blogs in a more meaningful way.

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A beginner’s guide to blogging for arts and cultural organisations

Master the art of blogging with this concise 12-point beginner’s guide to getting a blog up and running.

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How to talk to bloggers

Cultural bloggers are passionate about the arts, promoting their content across extensive social media networks, and engaging with the young and local arts consumers. But how can an arts organisation engage with the blogger? And with so many blogs out there – where do you start? This guide provides seven key tips on the most effective ways to reach out to bloggers and webzine editors to get them engaged with your arts organisation – from the perspective of arts blogger and cultural webzine editor Kate Feld, who runs the Blog North Awards.

 

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RSC on blogging behind the scenes

The Royal Shakespeare Company (RSC) invite members of the cast of each production to blog about their experiences through the rehearsal period. These blogs provide a fascinating insight into the actor’s life and the making of theatre at one of the world’s renowned classical companies. In this case study, writer and blogging consultant Kate Feld speaks to Danny Evans, RSC Content manager about how it all happens.

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