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25th March 2013 Sara Lock

Resources by Joseph Harrison

New media marketing at Britain's longest-established orchestra the Hallé

This article looks at how Hallé is rising to the challenges that digital media presents with new ways to distribute information and communicate with audiences. The internet is not about digital complexities but about people. Understanding your audience and how they will use your organisation’s digital resources is vital. Rather than just recording a concert and making it available online, Hallé Play focuses on providing additional material that backs up the Hallé’s offline activities, allowing their audience to build closer connections to key members of the orchestra and learn much more about the pieces that they come to listen to.

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