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CultureHive > Authors > Jonathan Mountford
13th March 2014 Sara Lock

Resources by Jonathan Mountford

Understanding the domestic and international tourism industry

Jonathan Mountford explored several areas in which AMA conference 2013 delegates could engage with cultural tourism and the incoming visitor market in the UK.

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Cultural tourism and its effect on Britain

Cultural tourism is able to deliver things which few other sectors can. It brings our country to life and encourages people to visit our shores, it develops a sense of community and attracts visitors to disparate parts of our nation. It cultivates the creativity that underpins our wider industrial efforts. Jonathan Mountford takes a look at the arts as not just a visitor add-on, but as being fundamental to our success as a nation and in an age of testing austerity how we need to bank this.

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