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3rd April 2014 Sara Lock

Resources by Joanna Reid

Maximise your existing business model to generate new income

Ten years ago the Belgrade Theatre in Coventry had to find new sources of income.  In this article, Joanna Reid describes how, in addition to promoting its events and conferencing services, the theatre turned its in-house workshop into a commercial set-building operation, which now contributes £400,000 a year as a production services subsidiary.

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