CultureHive > Authors > Jessie Hunt
27th March 2013 Sara Lock

Resources by Jessie Hunt

Word of mouth in the social media age

What makes people talk about culture? How can we get people talking about the arts, both online and offline? This discussion of word-of-mouth uses a case study of a Grayson Perry exhibition at the British Museum to explore strategies around buzz marketing, viral marketing, and identifying key influencers and opinion leaders – plus what happens when word-of-mouth marketing goes wrong.

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