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15th April 2013 Sara Lock

Resources by Ivan Wadeson

Arts marketing and audience development – what’s the difference?

Explore what audience development and marketing really mean and how they differ in this transcript from Ivan Wadeson's session at the 10th AMA conference.

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Re-framing risk

How does an arts organisation tackle change successfully in difficult economic times? This resource summarises discussions with leaders from four cultural organisations - Whitworth Art Gallery, Battersea Arts Centre, Sadlers Wells and Arc, Stockton - about their approaches to organisational change and risk-taking.

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The relationship between mission statements and the people they serve

Ivan Wadeson investigates the relationship of the mission statement to audiences, visitors and participants – the public.

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Cultural diversity and audience development

Discover arguments for focusing on cultural diversity, examples of good practice and practical advice for marketing, management and audience development in this comprehensive guide.

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AMA Symposium 2003 – Recommendations

A set of recommendations emerging from the AMA Symposium 2003.  The event was titled 'The Whole Picture' and aimed to bring together 90 senior arts professionals for an intense 24-hour discussion-led event looking at audience behaviours and how we are measuring them.

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