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CultureHive > Authors > Howard De Souza
11th July 2013 Sara Lock

Resources by Howard De Souza

Brand marketing and your internal audience

We often talk about external audience development but what about internal audience development? This article addresses an area which it claims is not thought about very often and is the most critical part of the customer journey and brand experience - the people who deliver it. The author argues that the job of the marketer is to translate what is being communicated externally, to those who have to deliver internally - therefore ensuring the brand promise is translated into a favourable brand experience.

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