Resources by Helen Palmer
Cultural tourism is where it's at
Helen Palmer takes a look at the current focus on cultural tourism and what that might mean for the cultural sector.
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Networked marketing – The Manchester Weekender
The Manchester Weekender, now into its fourth annual run, was created by Creative Tourist on behalf of Manchester Museums Consortium to take advantage of the annual autumnal ‘critical mass’ of culture, visitors and, crucially, partnerships. Helen Palmer explains how it kicks off the autumn cultural season by creating a weekend-long snapshot of the best of the city’s art and culture and gives visitors sufficient motivation for booking a visit; adds depth to the visitor experience; and encourages business and student/family tourists to extend their stay or return.
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