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2nd December 2013 Sara Lock

Resources by Graham Fowles

Understanding the youth of today

ROAR (or Right of Admission Reserved) is a youth research project set up by a consortium which includes the Guardian. The project seeks to identify trends, define style leaders and find out what is culturally important to young people aged between 15 and 24. This article is an explanation of how ROAR works, its methodologies and its potential uses to individual businesses and advertisers.

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