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22nd May 2014 Sara Lock

Resources by Etre Associazione

Producing an audience-focused festival

Luoghi Comuni 2014 - “Play with us” was the sixth edition of a festival organised each year by Etre Associazione (a network of Italian performing arts companies).  The 2014 festival took place in Mantova.  Participating companies were given the remit of producing (or adapting) theatre that would bring performers closer to their audience to create intense experiences.  Productions were performed in unconventional spaces (eg coffee shops, dressing rooms) in a town that was not accustomed to presenting such theatrical experiences – as such WOM was particularly powerful producing some challenges for the festival team. This case study was written by audience development intern Erica Bernardi (supervised by Etre Director, Fabio Ferretti).  More information is available at http://www.luoghicomunifestival.com/2014-FocusOn/.

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Cross border collaborative audience development project

This resource by Etre Associazione, a network of Italian performing arts companies, offers an outline of a cross border collaborative audience development project that is due to commence in 2015, involving theatre companies and audiences from Scotland, Catalonia, Flanders and Lombardy. The project will focus on developing a young audience (under 25) and will involve co-creation techniques. It aims to investigate and question the notion of ‘borders’ between countries or between different cultures co-existing. This project was the idea of Etre Associazione audience development intern, Erica Bernardi, supervised by Etre Director, Fabio Ferretti.

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Producing a ‘theatre in the home’ festival

Luoghi Comuni 2011 - “Teatro In Casa” was the third festival organised by Etre Associazione, a network of Italian performing arts companies.  The 2011 festival took place in Como and was focused on the long-standing Italian tradition of ‘theatre in the home’. This case study outlines the key objectives and activities of the festival together with the outcomes that came with producing a festival based solely on theatre in the home. It was written by audience development intern Erica Bernardi, supervised by Etre Director, Fabio Ferretti.  More information is available at http://www.dionisi.tv/etre.html.

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