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CultureHive > Authors > Deirdre Figueiredo
21st October 2013 Sara Lock

Resources by Deirdre Figueiredo

Artistic involvement stimulates and motivates staff

A case study about how a company manufacturing sewing machines started by sponsoring an exhibition and has since immersed itself in the creative environment. Staff involvement in the community has made them more confident in their own skills, seen to be more effective than traditional forms of corporate training.

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