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18th April 2013 Sara Lock

Resources by David Reece

Pricing case study: Pitlochry Festival Theatre

An article addressing how to harmonise price and demand at Pitlochry Festival Theatre. By increasing the prices for a consistently sold out, fast selling section of the auditorium for its first time musical, the organisation was able to take advantage of the stronger demand for certain nights and certain seats to maximise their revenue and still offer a range of prices to suit the range of demand.

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