AMAculturehive

CultureHive > Authors > Claire Eva
25th March 2013 Sara Lock

Resources by Claire Eva

A different approach to segmentation for galleries

For galleries, the segmentation of audiences raises new challenges. Without extensive box office data from ticket sales, how can you target new audiences?

Read more

 

Tate listen, learn and adapt to find a new way for audiences to engage digitally

This keynote provides an insight  into how Tate have listened, learned and adapted to review and redirect its online and social activity and found new and improved ways of engaging with its audience, taking them from 14,000 fans/likes to 140,000 on Facebook; and from 16,000 to 200,000 followers on Twitter. The team give an outline of how they achieved greater engagement with audiences through usability research, by building marketing campaigns with strong social media elements and using email and social networks.

Read more

 

View all authors

Subscribe to our mailing list

* indicates required



 

CultureHive Bulletin