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4th September 2014 Sara Lock

Resources by Charlotte Appleyard

Is getting £5 really much easier than getting £5 million?

In this article, Charlotte Appleyard challenges the donor pyramid concept and considers the argument that persuading an individual giver to give your cause £10 is just as important and as hard as convincing a major donor to give you millions. Motivation for giving is the same whatever the amount and this article argues that any level of fundraising requires the same amount of diligence.

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