AMAculturehive

CultureHive > Authors > Chad M. Bauman
5th March 2014 Sara Lock

Resources by Chad M. Bauman

Using data analysis and market research to solve a marketing challenge

US-based arts marketing blogger Chad Bauman reminds us that a combination of market research and data analysis prevent us from having to guess at our marketing strategies.

Read more

 

How to improve the selling, marketing and promotion of subscriptions

The traditional subscription model is not dying argues US-based arts marketing blogger (and Managing Director of Milwaukee Repertory Theater) Chad Bauman.  To his surprise, recent research with subscribers led Chad to recognise that what is needed to evolve is not the subscription model itself but they way the model is sold.  Here he shares the key learnings from his research.

Read more

 

Customer service as competitive advantage

US-based arts marketing blogger (and Managing Director of Milwaukee Repertory Theater) Chad Bauman goes back to basics to remind us of the importance of good customer service, offering some simple yet ‘outside the box’ ideas on how to go one step further to ensure your customers have the best experience they possibly can; and proving that even when mistakes have been made – you can always turn them into a positive.

Read more

 

View all authors

Subscribe to our mailing list

* indicates required



 

CultureHive Bulletin