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6th November 2013 Sara Lock

Resources by Catherine Holden

Fundraising: Face your fears and do it anyway

This article by Catherine Holden, Director of External Relations at National Museums Scotland, reflects on the highs and lows of fundraising. Catherine argues that fundraising is not all that different from marketing. Instead of working towards a visit, or a ticket sale, you are working towards a gift.  If you are passionate about your cause then fundraising can be both creative and rewarding.

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A clear and compelling brand for National Museums Scotland

What are museums for? When National Museums Scotland decided to review their brand, they put the logo to one side, and started with the big questions; who are we, who are our competitors, what makes us different, who do we want to engage, and what do we want them to do and know?

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