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12th April 2013 Sara Lock

Resources by Caroline Griffin

Using CRM to support artistic risk

Many arts organisations, especially those driven by artistic rather than social objectives, are unashamedly product-led. Of course, there are exceptions to this approach, but often, marketing departments are concerned with promoting work that has been developed separately from the audience it ultimately aims to attract.

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This Way Up – a guide to arts marketing planning

A practical hands-on guide to writing a marketing plan and building audiences, aimed at people working in small scale organisations with limited marketing resources.

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Marketing planning

A guide to marketing planning with a focus on relationship marketing rather than marketing for 'quick wins'. 

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How to get your audiences and visitors to take greater risks

We're in danger of not listening to our audiences enough, and under-estimating what they want from our organisations.  This guide brings to the fore some of the issues around WHY we should encourage our audiences down different paths, exploding some of the myths around the dumbing down of artistic content.  See where the synergy exists between audiences and artists who want to take risks, and learn how to take your audiences and visitors on a journey to discovering new experiences.

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