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CultureHive > Authors > Carol Jones
12th December 2014 Sara Lock

Resources by Carol Jones

Guide to measuring return on investment (ROI)

Discover what ROI is, how to use it to your advantage and how it can and should be applied to the marketing choices we make as we plan.

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Beyond content strategy

The development of Chapter Arts Centre's website considers people, passion and creating content that brings people closer to you. This resource explores why Chapter developed its content strategy in the way it did, including key things to think about, such as steps in the process, tying things back to your mission, vision and values, and how the process was integrated into existing operations.

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