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27th May 2015 Sara Lock

Resources by Beth Upton

Fundraising negotiating: dark art or being empowered to get it right?

If arts and cultural organisations want to secure long-term, sustainable funding from corporations their fundraisers need to be empowered to negotiate and build partnerships – we know how companies can meet our needs, but we rarely find out how we can meet their needs. In this guide Sarah Winchester spoke to Beth Upton from Money Tree Fundraising Consultancy about her top tips and approach to being a good negotiator.

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