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17th April 2013 Sara Lock

Resources by Beth Aplin

Dance Touring Partnership – Research into Audiences for Dance Summary Report

Beth Aplin and Heather Maitland carried out research on dance audiences at Dance Touring Partnership tour venues over two years and three tours. This is the summary of their findings.

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How understanding motivation can improve internal communication

Understanding what motivates colleagues can be a powerful way of improving internal communication. This article discusses the Language and Behaviour (LAB) profile tool, created by Rodger Bailey, and how it can be used to explore motivation. The tool works from the premise that each individual has their own perception of reality and assumes that people who use the same language patterns exhibit the same behaviours. You'll find an outline of how LAB can reveal how we personally get motivated, process information and make decisions.

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Stringing the pearls together

Follows on from 'Identifying the Pearls' and provides next steps, guiding you through planning a small in-house research project doing face-to-face questionnaires with existing visitors.

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Audience research – Identifying the pearls

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible

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