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CultureHive > Authors > Aspirational Arts Partnerships
3rd April 2013 Sara Lock

Resources by Aspirational Arts Partnerships

Which promotional tools and communications channels work best with new audiences?

With case studies drawn from several action-research projects from the New Audiences programme, funded by Arts Council England, this round-up looks at how people have used mailing lists, special events, ambassador schemes, Test Drive the Arts, promotional samples and more to communicate with new or unengaged audiences. This resource lets you go back and find what has been tried and what worked, so you don’t reinvent the wheel.

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