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18th March 2014 Sara Lock

Resources by Anthony Lilley

Counting what counts – big data and the cultural sector

This report argues for senior cultural decision-makers to grasp the potential of big data. It aims to set the issues in a wide strategic context.

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Big data and you

Get to grips with what big data means and what it can do for the cultural sector in this transcript of Anthony Lilley's presentation from AMA conference 2013.

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How to make the most of profound changes in the media landscape

An overview of how to engage appropriately with digital and social media, using the five Cs of Choice, Context, Control, Communication and Communities as guiding principals.  Learn how to become part of your audience's online journey, not just a final destination, creating communications threads that will keep pulling customers back to you.

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