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5th April 2013 Sara Lock

Resources by Andrew Lockyer

Connecting with the media

Insights and tips on how arts marketers and cultural organisations can foster good relations with the press. Learn how to spot opportunities for great PR, develop relationships with journalists rather than just firing out press releases, and connect with the media in a meaningful and strategic way. Create publicity campaigns that catch journalists' attention, whether for broadcast media or local newspapers - with advice and case studies from the National Theatre of Scotland, BBC Scotland, and the Nottingham Post.

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