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CultureHive > Authors > Alison Byard
25th July 2013 Sara Lock

Resources by Alison Byard

How to strategically integrate your ticketing system

This article considers how to integrate a ticketing system into an overall marketing operation in order to sell more tickets, more effectively. You'll find case studies from Cheltenham Arts Festivals who integrated marketing and sales activity across their organisation - with no increase in budget allocation - and Historic Royal Palaces who implemented various measures such as using peak queueing times as an opportunity to pro-actively inform and welcome visitors.

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