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CultureHive > Authors > Albert Bravo-Biosca
18th March 2014 Sara Lock

Resources by Albert Bravo-Biosca

Inside the Datavores – summary document

This briefing summarises the findings of an analysis of the link between data activity and business performance in a sample of 500 UK companies that are active online.

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Inside the datavores: the effect of data and online analytics

Big data has been touted as a vital resource for business but until now there has been little hard evidence of data’s positive impact on the bottom line. This full technical report describes the background, data, method and findings of an analysis of the link between data activity and business performance.

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