The National Gallery houses one of the greatest collections of paintings in the world and admission to see them is free. They have played the long game to nurture and develop their legacy marketing strategy.
Read more
Aimee Hooper is currently Legacy & Appeals Manager at The National Gallery, where she works to diversify and expand the Gallery’s supporter network through public appeals, onsite giving and wider awareness raising campaigns. She has a particular interest in engaging broader audiences in arts and heritage. Previous organisations she has worked for include National Galleries of Scotland and the University of Glasgow.