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Three provocations

This blog was posted by Taras Young on July 7, 2014 as part of the CultureHive Digital Marketing Academy. You can find out more about the project here.

At our launch event on 26 June, Digital Marketing Academy fellows started exploring themes around innovation in digital marketing with provocations provided by three digital experts. We’ve shared them here for everyone – you can join in the discussion on Twitter under the #CultureHiveDMA hashtag.

The first provocation was from Devon Smith of Threespot. Based in Washington, DC, Devon is also a mentor as part of the CultureHive Digital Marketing Academy.
Our second provocation came from Joost Heijthuijsen of Incubate Festival in the Netherlands.

The final provocation was from Jon Drori of Thoughtsmith, who described his 13 Golden Rules for digtial innovation in cultural marketing. You can listen to the audio from his presentation below.

1 Comment

  1. […] then presented a series of provocations to kick-start the first round of experiments. You can view the provocations online. The Digital Marketing Academy website will be continuously evolving, with input from the wider […]