Chris Scott

Chris Scott

I am the Marketing Manager at Tyneside Cinema - an independent cinema and heritage attraction in Newcastle upon Tyne. My job is to promote all the films, events, and digital art in the cinema as well as the film education activity we take part in.

Struggling with segmenting

For a long time I’ve been trying to give the whole segmenting malarkey a proper go with our email lists and the DMA gave me the opportunity to do just that. But one of the big things I learned about segmenting was just how frustrating it can be; you...
Read More