Archives for 27 Feb,2015

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Struggling with segmenting

For a long time I’ve been trying to give the whole segmenting malarkey a proper go with our email lists and the DMA gave me the opportunity to do just that. But one of the big things I learned about segmenting was just how frustrating it can be; you...
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The Digital Dilemma

Over the past few years Northern Ballet has been doing quite a lot of digital communications activity and it has become an integral part of our campaigns. We’ve found it really effective in finding new audiences, developing a more direct relationship...
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