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Results tagged with "research" (241)


Developing a visitor base and growing participation

What can be done to improve the capabilities of arts organisations to both develop a strong and sustained customer/visitor base and build participation in the arts? This report examines how organisations can understand the motivations of our audiences and customers, and develop skills to create and maintain a customer base. It also considers participation and how it can be widened.

By Mission Models Money Published:2013 Type: research

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What makes a successful family friendly event?

We're often looking for creative ways to attract low or unengaged audiences into our venues. This family friendly film festival aimed to introduce new families to cultural venues which they may not have normally visited, by creating an exciting, affordable holiday experience. Running in summer 2010, the festival showcased films and activities across twenty different arts venues around Greater Manchester. This fact sheet provides a snapshot of the key learning points and headlines from the project evaluation, outlining top tips for how to make a really successful family friendly event.

By The Audience Agency Published:2013 Type: research

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Arts and Young People – a report on a pilot audience development programme

Arts and Young People formed an important strand of Yorkshire Arts Board's approach to the New Audiences Programme (ACE and RAB collaboration).  This report includes an introduction to the programme and its core aims and objectives, case studies on some of the activity that took place, analysis of the evaluation of that work and recommendation for future programmes.

By Sarah Bedell Published:2013 Type: research

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Museums and digital engagement: a New York perspective

This research project focuses on the impact of digital culture on museum practice, and looks at how large international museums are embracing digital culture and using technology to improve their relationship with visitors. It focuses on museums in New York, and how the innovations they are leading can be built on by organisations elsewhere. It summarises key trends, including embracing contemporary culture, museums as places for experimentation by visitors, peer learning and collaboration, and the museum as a mission-lead institution. The research project was funded by the Winston Churchill Memorial Trust.

By Oonagh Murphy Published:2013 Type: research

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Discover Dance – an evaluation of a development programme

The Discover Dance programme was run by Arts About Manchester between 2005 and 2009. This evaluation provides Acorn profiles of dance attenders and a useful insight into some of the key barriers to engagement for first time attenders with the dance sector, as well as an evaluation of the development work that was undertaken.

By The Audience Agency Published:2013 Type: research

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A segmentation model for performing arts ticket buyers

Historically, target marketing efforts by arts marketers have relied on transaction data. A customer who buys a ticket to a dance performance, for example, is assumed to be a prospect for future dance performances, and is targeted accordingly. While past behaviour is certainly a helpful indicator of future behaviour, this report argues that should not be the sole basis for targeting and that values, beliefs, aspirations and motivations drive purchases and donations. The Values Survey aimed to elicit attitudinal information – values, beliefs, preferences and tastes – that relate specifically to attending and supporting performing arts presentations.

By Alan Brown Published:2013 Type: research

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Impacts of a live performance

Assessing the Intrinsic Impacts of a Live Performance is an effort to define and measure how audiences are  transformed by a live performance. The study’s research design consisted of a pair of questionnaires – one administered in-venue just prior to curtain, and the other sent home with the respondent and mailed back. The first questionnaire collected information about the audiences’ mental and emotional preparedness for the performance. The second questionnaire, investigated a range of reactions to the specific performance, including captivation, intellectual stimulation, emotional resonance, spiritual value, aesthetic growth and social bonding.

By Jennifer L. Novak-Leonard, Alan Brown Published:2013 Type: research

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