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Results tagged with "guide_toolkit" (5)


Creating a successful arts-based initiative

Many arts organisations are making effective use of their assets and selling products and services to business to generate income. This guidance gives examples (Circus Space and Welsh National Opera) of how the arts sector has skills and ways of operating which are directly transferable to businesses – training, personal development, entertainment. It concludes by giving ten top tips for getting started on an entrepreneurial endeavour.

By Arts & Business  | Published:2014 | Type: guide-toolkit

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Practical guide to researching economic benefits for arts and cultural organisations

This practical guide takes a look at why arts and cultural organisations might want to measure economic benefit and gives a decision tree to follow to decide on the best method to adopt. Each of the four methods suggested is then discussed in detail, together with case studies of organisations that have used it. It finishes with links to toolkits and further reading to help organisations understand the subject and practice.

By Arts Council England, BOP Consulting  | Published:2013 | Type: guide-toolkit

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How to take useful measures on social media and online activity

From realising what you want to achieve from your online and social media marketing activity, to setting measurable objectives and KPIs, to explaining some tools for how to measure them, this is a wise overview from an experienced consultant working in the commercial arena and with the Culture 24 digital measuring project. It will help cultural marketers build an holistic view of how their online and social media activity works and where it fits in their overall communications strategy.

By Jenni Lloyd  | Published:2013 | Type: guide-toolkit

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