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Results tagged with "case_study" (6)

 

Pricing research study: Call it a Tenner Part 1

Part 1 of the ‘Call it a Tenner’ report for Arts Council England presents a number of case studies from a wide range of arts organisations, according to the pricing strategies adopted. Lessons learned are then incorporated into an set against current pricing theories and models. The impacts cover income, new audience development, marketing tactics and loyalty.



By Richard Ings, Tim Baker Published:2013 Type: case-study


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Building confidence in a gallery’s family friendly offer

Alongside a capital programme and the accompanying new creative approaches to programming, the Herbert Art Gallery and Museum retains a commitment to its family friendly offer. Communicating the right information through clear channels prior to visits was seen as a priority, especially online, and resulted in new interactive content. The welcome on site was also developed alongside amenities and tactile and hands-on experiences throughout the galleries. The gallery recognised that by building trust in its family offer, families will visit without every detail pre-planned for their visit.



By Melanie Corner Published:2013 Type: case-study


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How to develop a great iPad app

As part of the celebrations in 2013 to mark the centenary of the birth of Benjamin Britten, one of the best known composers of the 20th Century, the Britten-Pears Foundation produced an online interactive resource and an iPad app based around one of his best known orchestral works: The Young Person’s Guide to the Orchestra. The app, aimed at 7–11 year olds, is a fun and creative way to introduce young people to the joys of the orchestra and the thrill of music-making. In this case study, Katie Moffat talks to Kevin Gosling, Director of Communications at Britten-Pears Foundation, about how this app …



By Katie Moffat Published:2013 Type: case-study


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Individual giving for small-scale organisations or alternative work

Individual giving is not just for big organisations offering 'popular' art forms. During this AMA conference 2014 session, David Byrne of New Diorama Theatre in central London, and Jane Rice-Bowen and Kate White – Joint Chief Executives, National Centre for Circus Arts - shared their experiences of fundraising in smaller organisations offering contemporary art experiences.



By David Byrne, Jane Rice-Bowen, Kate White Published:2014 Type: case-study


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Introducing classical music to families

Liverpool Philharmonic Kids Club was set up in 2012 in order to help children and their families to gain a better understanding of the world of Classical music. It is primarily aimed at children from 18-months to 12 years old. This case study is part of a series that supports the Family Arts Standards that have been developed by the Family Arts Campaign and the Family and Childcare Trust and provides guidance on how best to welcome families to arts organisations.



By Family Arts Campaign, Family and Childcare Trust Published:2014 Type: case-study


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