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A free resource to help you discover and share best practice in cultural marketing

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  • Find out how DMA 3.0 is boosting digital marketing skills

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We can only keep CultureHive up to date with your help. If you have a resource you’d like to share with the sector, you can upload it directly to CultureHive for inclusion – we may even feature it!

Get the most out of Twitter

A comprehensive guide for cultural organisations
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Includes advice on how to tweet, when, and why. Also covers topics such as power search, Twitter for events, and analytics.

Libraries

Get your nose stuck in some of the fantastic resources we have on good practice in libraries, including several case studies to help inspire you to try something new.

Data

How can you make the best use of all that data? These resources will help you determine which data to focus on, and approaches you can take to get the most out of it

Touring

Taking a show on the road comes with its own set of challenges. Learn how to maintain best practice in marketing your show away from home
Fundraising and development More

Secrets of a legacy fundraiser

Discover the secrets of a legacy fundraiser as Ros Fry, Regional Legacy Manager for Cancer Research UK, talks...

Secrets of a legacy fundraiser

Discover the secrets of a legacy fundraiser as Ros Fry, Regional Legacy Manager for Cancer Research UK, talks...

From arts to cause-led fundraising

NSPCC Fundraising Manager Rebecca Taylor reflects on her time in arts and cause-led charities and shares her...

From arts to cause-led fundraising

NSPCC Fundraising Manager Rebecca Taylor reflects on her time in arts and cause-led charities and shares her...

Catalyst Evaluation Year Two

Find out more about Arts Council England’s Catalyst programme – designed to help arts...

Catalyst Evaluation Year Two

Find out more about Arts Council England’s Catalyst programme – designed to help arts...

Catalyst Evaluation Year One

Gain insight into Arts Council England’s Catalyst programme designed to help arts organisations...

Catalyst Evaluation Year One

Gain insight into Arts Council England’s Catalyst programme designed to help arts organisations...

Fundraising Strategy (training video)

A fundraising strategy is a vital tool in helping you achieve your artistic and business objectives. This...

Fundraising Strategy (training video)

A fundraising strategy is a vital tool in helping you achieve your artistic and business objectives. This...
Business Models More

Santa Cruz Museum of Art & History – Business Model Case Study

A case study exploring the business model of Santa Cruz Museum of Art & History. MAH is a brilliant...

Black Country Living Museum – Business Model Case Study

A case study exploring Black Country Living Museum’s business model. Discover how the...

Introducing the Business Model Canvas

Reinvent your business model with this introduction to the Business Model Canvas for arts and cultural...

Ideas to spark your future business model

Gain inspiration to develop a more resilient business model with this ideas piece from AMA Executive Director...
Diversity More

Becoming a Dementia Friendly Arts Venue: A Practical Guide

This practical guide is designed to help arts venue managers and staff make the environment, facilities and...

AMA Conference 2015 Keynote Collection

Stay curious, embrace diversity and respond to audience needs with help from this collection of inspiring...

Dementia Toolkit for small and medium sized museums

A toolkit to help small museums design their own wellbeing programmes for people living with dementia.

Right Up Our Street: Engaging Communities in the Arts

Right Up Our Street uses a model of grassroots development, with an Arts Supporter on the ground, to...

culture-pro

Assess your training needs using the free culture-pro tool.

Complete modules and receive a personalised plan plus recommended resources to match your needs.

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